Creative Strategist · DR Copywriter

Most ads fail before
anyone writes a word.

I build the creative strategy behind ads that convert - research, angles, hooks, briefs, and copy - so the right people stop scrolling and start buying.

Book a strategy call → ✉ Email me

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The problem

Bad creative doesn't fail at the ad. It fails at the strategy.

Most brands treat creative like a production problem. More ads, more formats, more variations. The spend goes up. The results don't move.

The issue isn't output. It's thinking.

Without the right angle, the right hook, and the right message for the right person - volume just accelerates the loss. What you need is a system that turns research into creative that actually converts.

✕ Ads get impressions but the wrong people are clicking

✕ Hooks feel generic - nothing stops the scroll

✕ Editors and designers are waiting on briefs that never come

✕ Creative tests don't produce clear learnings - just more spend

What I do

Strategy first. Then copy.
In that order.

Creative Research

Deep customer research using reviews, forums, comments, and competitor ads. I find the exact language your audience uses and what they actually care about - before writing a single word.

Angles & Hooks

Turning research into scroll-stopping concepts. I develop multiple angles per campaign, write 10-20 hook variations, and prioritize based on psychological relevance and likelihood to convert.

Creative Briefs

Detailed briefs for video editors, designers, and UGC creators. Every brief includes the hook, the angle, the structure, and the key message - so your team executes with clarity.

Ad & Funnel Copy

Full direct response copy - ad scripts, landing pages, thank you pages, and email sequences. Written to move people from attention to action, without losing them at any step.

Performance Analysis

Reading creative data to understand what's working and why. I track patterns across hooks, angles, and formats - then use those learnings to brief the next round of creative.

Ongoing Retainer

Monthly creative strategy and copy for brands that need consistent output. Fresh angles, new hooks, and updated briefs every month - so your creative never goes stale.

How it works

A system, not a one-off.

Discovery call

We talk through your brand, your audience, your current creative, and where it's falling short. I ask the questions most strategists skip - about beliefs, objections, and what actually moves your customer.

Research & angles

I go deep on your customer - reviews, forums, competitor ads, and market positioning. I come back with a clear set of angles and hooks built on what your audience actually says, not what we assume they feel.

Creative output

Briefs, copy, scripts - whatever the campaign needs. Everything is written around one clear message per piece, so your editors and designers have exactly what they need to execute.

Analyse and iterate

We look at what performed, why it worked, and what the data tells us about your audience. That feeds directly into the next round of creative - so every month gets sharper.

📷 Photo coming soon

Strategy is just research with a point of view.

I'm Krišvaldis - a creative strategist and direct response copywriter based in Latvia. I work with coaches and DTC brands who are running paid social and need creative that actually converts.

My approach starts with the customer, not the brief. Before I write anything, I need to understand what your audience believes, what they're afraid of, and what would make them stop and pay attention. That's what separates creative strategy from guesswork.

I work on a retainer basis with brands that need consistent creative output - new angles, fresh hooks, and briefs month after month. If you're looking for a one-time fix, I'm probably not the right fit.

Work

Real work.
Real results.

Selected projects with context on the problem, the strategy, and the outcome.

Landing Page Strategy & Copy

Baiba Lieldaudziete - Coaching Business

Full landing page rewrite built around deep customer research. Identified the core emotional pain the avatar carries but never says out loud, rebuilt the hero around that insight, and fixed a CTA mismatch that was killing conversions.

Customer research Hero rewrite CTA audit Conversion copy

"Krišvaldis asked structured, purposeful questions before starting - which allowed us to precisely define exactly what was needed. The work was completed promptly and to a high standard. After receiving the result, I made only minor corrections to better reflect my perspective. Overall the work is precise, thoughtful, and professionally executed. I am satisfied with the collaboration and would definitely recommend working with him."

- Baiba Lieldaudziete, Hypnotherapist & Women's Coach

Coming soon

DTC Brand - Full Creative Strategy

Ad angles, hooks, briefs, and landing page copy for a direct-to-consumer brand scaling on Meta. Campaign in progress.

Ad strategy Hook writing Creative briefs Landing page

Case study to follow.

Most ads fail beforeanyone writes a word.

Strategy first. Then copy.In that order.